The Rx Club announced the winners of its 30th annual Rx Club Show and Carling Communications was recognized with 3 awards.
The Rx Club Show honors the creative aspects of health care advertising and promotion. The submitted work is judged in various categories by a panel of industry experts and the awards are given based solely on creativity. Carling Communications won the "Award of Excellence" for work created for Valeant and Merz, as well as its website.
"I’ve always said that we have some of the brightest, most agile creative folks working at the agency, and winning these awards acknowledges that truth," says Didi Discar, principle of Carling Communications. "It’s a wonderful accomplishment to be recognized for producing outstanding work for our clients and the agency."
Valeant presented Carling with the challenge of developing an impactful campaign and producing collateral in less than two months for LUZU (luliconazole) Cream, 1%. Focusing on the themes of "power" and "speed," Carling looked for inspiration from political propaganda posters. The award-winning brochure for health care professionals utilized forceful imagery and provocative copy, and was produced within a record-breaking six weeks.
Merz Aesthetics tapped Carling to help with the consumer launch of RADIESSE® for hands. RADIESSE® is an injectable dermal filler that provides an immediate and long-lasting youthful appearance. Using the theme "Turn Back the Hands of Time," the visuals showed the before and after treatment of hands of women at various ages. The campaign and resulting consumer brochure has been well received by Merz and its target audience.
Carling was also recognized for its creativity in self-promotion. When thinking about its clients, the agency talks in terms of "helping them to realize their [business] goals," and assisting them in "piloting their course." The idea that no client should have to face challenges alone led the Carling self-promotion team to envision the agency as the "Mission Control" for its clients.
The team drew inspiration from the awarding-winning film Apollo 13, which depicted the 1970 Apollo 13 lunar mission that was aborted due to an on-board explosion that deprived the spacecraft of most of its oxygen supply and power. NASA used creative thinking to successfully bring its astronauts home. Carling believes that, no matter how great the challenge being faced by its clients, with the agency serving as Mission Control, "It Can Be Done." The self-promotion campaign used black and white imagery reminiscent of the 1960s to reinforce the Mission Control theme.
About The Rx Club
The Rx Club Show has grown to become an international icon in the health care industry. Since its inception thirty years ago, The Rx Club Show has remained true to its original mission to provide an independent forum for the worldwide health care advertising community to exchange ideas, showcase their best creative projects, and bring forth innovative ideas in the expanding health care market place, keeping the industry on the cutting edge.