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Carling Communications Founder Didi Discar Named to Inaugural MM&M Hall of Femme

-- New national award celebrates the most accomplished women in healthcare marketing and communications --

SAN DIEGO, CALIF., April 26, 2016 — Didi Discar, the founding principal of Carling Communications, Inc., has been named to the inaugural class of Medical Marketing & Media’s Hall of Femme, which honors female leaders from across all sectors of the U.S. health care industry who have made a significant impact in marketing and communications in the prior year.

Discar has built Carling Communications into one of the largest privately-held healthcare advertising agencies in Southern California, with more than 70 employees. Specializing in dermatology, aesthetics, ophthalmology, pain management, and cardiovascular medicine, the agency does business by following one of Discar’s creeds: It Can Be Done. As a result, the Carling team’s reputation for results-oriented strategy and creative problem-solving has grown as rapidly as the agency itself.

"I am truly humbled to be among the first group inducted into the Hall of Femme,"Discar said. "The contributions of women to all facets of the health care advertising and communications industry have been profound. This award will shine a spotlight on what we’ve been able to achieve while encouraging younger women to continue breaking new ground in the field.”

Discar has been a champion for women at all levels of business. Women make up 60 percent of the staff and half of the partner team at Carling. All employees are trained using an in-house "Special Forces"leadership approach, which focuses on strengthening core competencies, managing difficult conversations, and mastering personality profiling. This shared experience and the culture of the company as a whole have helped to dissolve some of the barriers women commonly face in building their careers.

An interview with Discar and the other winners will run in the August print and online editions of MM&M. The winners will also be honored during an awards ceremony in New York City.

About Carling Communications

Carling Communications is a full-service agency serving the marketing, advertising, and physician communications needs of clients in the pharmaceutical, medical device, and specialty biotechnology industries. Based in San Diego, California, Carling pursues innovation and excellence by acting as an extension of each client’s marketing team—ensuring maximum impact from an extensive offering of state-of-the-art services, brand marketing, tactical execution, and strategic planning. More information is available at


Lisa Pecora
Carling Communications

Tad Heitmann
BioComm Network, Inc.

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