Colleagues author article on conference marketing for PM360
SAN DIEGO, CALIF., June 20, 2017 -
According to EXHIBITOR, 41% of a firm's total marketing is spent on exhibitions. Poor planning can lead to low booth traffic or your overall corporate presence being dwarfed by competitors—a conference experience that feels like a waste of valuable resources.
Jennifer Redmond, SVP, Medical Strategy at MCME Global, Inc., and Ellen Schneider, VP, Editorial and Corporate Communications at Carling Communications, share some best practices in this month's PM360 article to ensure your next conference generates maximum ROI.
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