Client-agency "couple" are interviewed for PharmaVOICE feature story
SAN DIEGO, CALIF., June 8, 2017 -
SAN DIEGO, CALIF., June 8, 2017 –
PharmaVOICE invited Didi Discar, Carling Communications principal, and Ashley Kline, Santen Pharmaceuticals' Director of Product Marketing, Retina and US Strategic Marketing & Sales, to discuss "Client and Agency Do's and Don'ts for its September feature article.
During the interview Kline spoke of the challenges she faces in launching a new treatment, intravitreal (IVT) sirolimus, and building a company brand for the US market. Without a team of her own, Kline relies on her Carling brand team, led by Discar.
Read the PharmaVOICE interview here.
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