Fishawack Boosts Healthcare Marketing Capabilities as Carling Communications Joins the Group

SAN DIEGO, CALIF., July 6, 2017 —

It Can Be Done

The Fishawack Group of Companies, one of the largest independent medical communications organizations, has acquired the Carling Group of Companies, based in San Diego, CA, USA, including Carling Communications and MCME Global. Read More

Account director is on MM&M’s short list of Women to Watch

SAN DIEGO, CALIF., April 10, 2017 —

It Can Be Done

The MM&M Women to Watch is designed to salute 20 aspiring healthcare commercial and marketing executives who are distinguishing themselves in the mid-stages of their careers. Grace Battaglia, account director, Carling Communications, was selected for this prestigious list… Read More

Pro bono video raises awareness of free vision screenings and aids volunteer recruitment efforts

SAN DIEGO, CALIF., April 4, 2017 —

It Can Be Done

Carling Communications teamed up with Passage Productions to create a pro bono video for California Lions Friends in Sight to help raise awareness that the organization provides free vision screenings and recycled eyeglasses to thousands who can’t afford them...Read More

Healthcare Marketer’s Exchange gets personal with Carling founder

SAN DIEGO, CALIF., March 18, 2017 —

It Can Be Done

Didi Discar, the founder and principal of Carling Communications, built her company through hard work, persistence, and the lessons she learned early in life. Her father, Santos Discar, taught her self-reliance, gratitude, patience, and how to do the right thing without the expectation of reward. These lessons prepared Didi...
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Didi Discar featured in industry ebook on hiring and retaining employees

SAN DIEGO, CALIF., March 22, 2017 –

It Can Be Done

“Mind Your Talent,” an ebook produced by MM&M, formerly Medical Marketing & Media, explores current trends in acquisition and retention in healthcare advertising agencies. In the “Agency Confidential” section, Didi Discar, principal at Carling Communications, joins 6 other executives from A-list healthcare advertising agencies to discuss how their agencies work to acquire and retain top talent. Didi described the perks the agency provides to employees, as well as the Carling Apprentice Program, or CAP, to cultivate talent among new college and business school graduates... Read More

Raising industry awareness of agency ─ Mission Accomplished

SAN DIEGO, CALIF., Dec 23, 2016 —

It Can Be Done

In 2016, Carling Communications set out to raise awareness of the agency among pharmaceutical, biotech, and medical device companies, and the general healthcare industry. The agency planned to do this by gaining recognition for its creative excellence on behalf of its clients and to increase visibility in leading industry publications.... Read More

Compassion and generosity earn Carling’s CCO Humanitarian award

SAN DIEGO, CALIF., Dec 2, 2016 —

Sherri Wilkins

Healthcare Marketer’s Exchange (HME) announced the winners of its 2nd annual Humanitarian Awards, and Sherri Wilkins, Carling Chief Creative Officer, was recognized. HME cited Sherri’s efforts to improve literacy through the San Diego Council on Literacy/READ and Nyack College Adult Continuing Education, raising money and awareness for the Boys and Girls Club of San Diego, and volunteering for various alumni projects as some of the reasons for the award.... Read More

Carling captures multiple Rx Club awards for client work and self-promotion

SAN DIEGO, CALIF., Nov 22, 2016 —


The Rx Club announced the winners of its 30th annual Rx Club Show and Carling Communications was recognized with 3 awards.

The Rx Club Show honors the creative aspects of health care advertising and promotion. The submitted work is judged in various categories by a panel of industry experts and the awards are given based solely on creativity. Carling Communications won the "Award of Excellence" for work created for Valeant and Merz, as well as its website.... .. Read More

Carling's CCO Sherri Wilkins Featured by MM&M

SAN DIEGO, CALIF., Oct 18, 2016 —


Congratulations to Carling Communications Chief Creative Officer Sherri Wilkins on her recognition by MM&M for her first creative break! Sherri’s creative brilliance, diligent leadership, and refined business acumen are merely a few of the many qualities for her receiving this noteworthy recognition.

This accomplishment is well-deserved and the entire Carling family is proud to work by her side. This may be Sherri’s first nationally recognized breakthrough, but her day-to-day impact is felt throughout the organization and has been essential to Carling Communications recent success. Congratulations Sherri!... Read More

Didi Discar Wins the NAWBO National Woman Business Owner of the Year Award

SAN DIEGO, CALIF., Oct 6, 2016 —


The National Association of Women Business Owners (NAWBO) announced today that Didi Discar, Principal of Carling Communications, Inc. and an outstanding NAWBO-San Diego chapter member, was awarded the organization’s highest national honor for her creative initiatives to overcome obstacles, create jobs, grow a successful business, and inspire community involvement.

She oversees all creative strategy, branding, and tactical execution, and works in close collaboration with her fellow partners in business development activities for the company... Read More

Carling Communications Names Sherri Wilkins Chief Creative Officer

SAN DIEGO, CALIF., Sept 20, 2016 —


Carling Communications, Inc., today announced that Sherri Wilkins has been named the agency's Chief Creative Officer.

She oversees all creative strategy, branding, and tactical execution, and works in close collaboration with her fellow partners in business development activities for the company... Read More

Carling Communications recognized as one of the nation’s fastest-growing companies

-- Doubling of size lands agency among the prestigious ranks of the Inc. 5000 --

NEW YORK, N.Y., Aug 17, 2016 —

Inc. magazine today named Carling Communications to its 35th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies.

Carling Communications is the largest privately held pharmaceutical advertising agency in Southern California and the fastest-growing agency of its kind in the San Diego metro area. The agency specializes in dermatology, ophthalmology, pain management, and cardiovascular medicine. Read More

Carling Communications named in MM&M top 100 Agencies

SAN DIEGO, CALIF., July 5, 2016 —

100 agencies

Congrats to Carling Communications for becoming an MM&M Top 100 Agency in 2015! We are excited and thrilled to be in the Top 100, and are looking forward to continuing company growth for 2016! Read More

Didi Discar wins the 2016 NAWBO Bravo 'Women Business Owner of the Year' Award

SAN DIEGO, CALIF., May 26, 2016 —


Congratulations to Didi Discar for winning the 2016 NAWBO Bravo 'Women Business Owner of the Year' Award! Didi's passion and energy have taken Carling Communications to new heights, and the future is extremely bright.

This recognition illustrates how Didi's hard work and dedication has paid off as Carling Communications continues to thrive. Congrats Didi!! Read More

Carling Communications to Team Up With the California Lions Friends in Sight

SAN DIEGO, CALIF., May 23, 2016 —

Lions Logo

Carling Communications is excited to announce that we’re teaming up with the California Lions Friends in Sight to help their amazing volunteers provide FREE vision screenings and recycled eyeglasses to thousands who simply can’t afford them.

Visit to learn where you can drop off your used eyeglasses, how to volunteer, and other ways you can help give the gift of sight in your community and eventually…the world!

Stay tuned for more updates from the effort....Read More

Carling Communications Founder Didi Discar Named to Inaugural MM&M Hall of Femme

-- New national award celebrates the most accomplished women in healthcare marketing and communications --

SAN DIEGO, CALIF., April 26, 2016 —

Didi Discar

Didi Discar, the founding principal of Carling Communications, Inc., has been named to the inaugural class of Medical Marketing & Media’s Hall of Femme, which honors female leaders from across all sectors of the U.S. health care industry who have made a significant impact in marketing and communications in the prior year...Read More

Carling Communications Executive Vice President/CFO Lisa Pecora Named Finalist for 'CFO of the Year'

-- San Diego Business Journal includes Pecora among who’s who of local business leaders --

SAN DIEGO, CALIF., Feb. 25, 2016 — Lisa Pecora, executive vice president and CFO of Carling Communications, Inc., has been named as a finalist for the San Diego Business Journal’s CFO of the Year Awards 2016.

As a partner, Lisa has financial responsibility for the largest privately held pharmaceutical advertising agency in Southern California. She has increased the company’s financial success by developing a new project management team to drive efficiency in workflow and reduce rework and waste....Read More