Sherri Wilkins

President


Gerry Crawford

Head of Client Services,
London


Jon Yuill

Creative Director, London


Amy Pamus

Senior Vice President,
Client Services


Grace Battaglia

Vice President,
Client Services


Lacey Jae Christman

Group Creative Director


Jim Haag

Creative Director


Sherri Wilkins

/ President


Across 17 years of med comms and promotional experience, including 15 years of creative leadership in healthcare advertising, Sherri has been on a journey that has taken her from creative director to brand consultant to Chief Creative Officer (CCO). In her role as CCO, she has built Carling’s creative department from a handful of employees to a team of more than 35 creative directors, art directors, production artists, designers, and copywriters. That growth in the Creative Department mirrors the growth in the agency as a whole; during 2017, Sherri helped Carling open and resource an office in London and assisted in integration efforts as the agency joined the Fishawack Group of Companies, one of the world’s largest, independently owned medical communications agencies. Unifying a creative advertising agency with a medical communications agency, Sherri offers the cross-functional leadership experience to best position both agencies to bring maximum value to its clients — which is at the core of our existence. Sherri has extensive experience across major therapeutic areas, including diabetes, depression, cardiovascular disease, pain, MS, haemophilia, Alzheimer’s, HIV, dermatology, ophthalmology, and aesthetics.

Gerry Crawford

/ Head of Client Services, London


Gerry has almost 30 years of integrated, cross border, cross discipline, and through-the-line advertising/marketing experience on both agency and client sides, and in the UK, across Europe, Canada, and the United States. Although she started her career within FMCG products and retail, Gerry has spent the last 17 years focusing on the pharmaceutical industry with experience in Rx, DTC, and OTC across a range of therapy areas including dermatology, diabetes, health & beauty, medical devices, metabolics, neurology, oncology, oral care, pain management, psychiatry, thrombosis, urology, vaccines, and women's health.

Jon Yuill

/ Creative Director, London


Jon brings a wealth of experience stemming from two decades in advertising and promotion, in both consumer and health care, to his role as creative director in Carling's London office. As creative director of both Havas Life and Health4brands London, he was instrumental in producing disease awareness campaigns, pre-launch, launch, and post-launches for a multitude of health care brands both on and offline. Skilled in management and production of film, sound, and digital, Jon is experienced in positioning, and developing and leading creative client workshops. A calming influence, Jon is a respected mentor who forms rapid and strong understandings with colleagues and clients that become long-lasting, trusting partnerships. Jon delivers business-changing creative through innovation and disruptive thinking.

Amy Pamus

/ Senior Vice President, Client Services


With more than 15 years of pharmaceutical advertising experience, Amy has core competencies in strategic planning, US and global product launches, professional promotion, direct-to-patient programs, and tactical execution. Her expertise lies in disease states specific to dermatology, diabetes, immunology, oncology, ophthalmology, and women's health. Amy has worked with global pharmaceutical enterprises such as Astellas, Bayer, Merck, and Valeant. She served as the strategic lead for the launch of OrthoNeutrogena's Retin-A Micro® and Refinity® skin care line's direct-to-consumer marketing campaign. Amy was also an integral part of the launch of Oracea for CollaGenex and the relaunch of BELOTERO BALANCE® for Merz.

Grace Battaglia

/ Vice President, Client Services


Grace has 12 years of experience managing large‑scale health care and biotech clientele. She specializes in consumer marketing and agency account management in the areas of aesthetics, dermatology, spinal surgery, chemistry, and diagnostics. Most notably, as associate manager for NuVasive, Grace provided strategy and execution for all new product launches and line extensions. With corporate and employer branding at the heart of her talents, she always strives to communicate the essence of an organization through tangible and engaging brand campaigns.

Lacey Jae Christman

/ Group Creative Director


Lacey began her career in NYC at Spiegel, putting leading fashion brands on display in the digital space while keeping an eye on all things beautiful. She quickly realized her true passion—to improve the lives of people through the products they use and choose, and she shifted to the wellness space working for Publicis LifeBrands Medicus, Grey Group, and Saatchi & Saatchi Wellness. She has launched and worked on many US and global brands with clients such as Eli Lilly, Pfizer, Abbvie (formerly Abbott), Ipsen, Santen, Valeant, and Ortho Dermatologics. Lacey has experience in Women’s Health, Men’s Health, Diabetes, Rheumatology, Oncology, and Dermatology. Lacey is a hands-on leader in creative concepting and strategy development. She has an extensive understanding of marketing and brand objectives, consumer needs, and the value of effective communications.

Jim Haag

/ Creative Director


Jim has over 15 years in consumer and health care agency experience. He has been in the health care arena since 2004 and has launched and worked on many US and global brands with clients such as Abbott, AstraZeneca, Bard, Baxter, Covidien, Durata, Phadia, Salter Labs, Shire, TAP Pharmaceuticals, and Upsher Smith. Jim brings his years of creative direction, fresh conceptual idea generation, and eye for detail to every project; this helps ensure alignment with the overall communications strategies on every brand. Jim’s drive for excellence has helped him earn praise from his peers, winning over 200 awards in the consumer and health care fields. His energy, strategic thinking, and creative solutions continue to bring award-winning work into the health care advertising space.