Belotero Balance


BELOTERO BALANCE is an FDA-approved injectable filler that specifically helps smooth etched-in facial lines and wrinkles.

Challenge


Within the fiercely competitive world of aesthetics, BELOTERO BALANCE needed a more prominent market profile in order to effectively promote its treatment benefits.

Insight


Working closely with the BELOTERO BALANCE marketing team, we knew we would have to disrupt the market with something unpredictable, moving past conventional aesthetic concepts that feature collections of beautiful faces.


We set out to deliver an innovative campaign, clever enough to capture the attention of both aesthetic HCPs and patients, while clearly defining the brand and setting it apart from other injectable fillers.



IDEA


We began with a succinct, memorable headline stacked boldly over a graphic of wrinkled paper. We then added a creative twist by embossing actual creases into the paper—engaging the audience even further as they feel the creases diminish.

Digital


The concept easily transitioned into a digital campaign including electronic training materials and animated advertisements—educating and demonstrating to doctors and patients how BELOTERO BALANCE differs from other fillers.

PATIENT VIDEO


We also produced a visually stunning product video designed for patients to view in physician waiting rooms. This testimonial-based tool creates patient interest while defining the need for BELOTERO BALANCE.

Impact


The campaign hit its mark, increasing both brand recognition and revenues. The pieces attracted attention from media outlets, consumers, and HCPs, including the nation’s top plastic surgeons and dermatologists.

Gained 2 full market share points

in a 540 million dollar industry within the first 6 months of launching the campaign.

Top tier accounts increased by 10%