Carling Communications, Inc., a member of the Fishawack Group of Companies, is a full-service creative agency specializing in award-winning work for the pharmaceutical, biotechnology, and medical device industries. Headquartered in San Diego, CA, with a recently opened office in London, UK, Carling has access to the talent and resources of the companies that comprise Fishawack Communications.

In business since 2001, Fishawack and its group of companies are experts at supporting medical affairs and marketing teams in educating physicians about how to optimize patient outcomes Their clients include innovative biotech companies as well as 17 of the top 20 pharmaceutical companies worldwide. Fishawack has offices in England, Switzerland, the US, and India.


The Carling Story

Ready for Impact


Didi Discar founded Carling Communications, Inc., in 2010 on a cornerstone principle: It Can Be Done. After 20 successful years on both the client and agency sides of pharmaceutical marketing, Didi knew intimately the challenges faced by those in the field—a constantly shifting marketplace, strict regulations, and vast competition.


Our clients in the pharmaceutical and medical device industry are piloting the course of this ever-changing landscape in order to realize their goals. This is something no one should have to do alone. Carling Communications is your Mission Control—at your back every step of the way, calculating, assessing, building, all to constantly innovate and implement the best strategy.


Under tenured leadership, Carling is an award-winning, full-service agency working with national and global brands in the health care industry. Carling pursues innovation and excellence by acting as an extension of each client’s marketing team—ensuring maximum impact from an extensive offering of state-of-the-art services, brand marketing, tactical execution, and strategic planning.


Whatever the challenge…we’re ready.

It Can Be Done