Carling Communications, Inc., is a San Diego-based professional services firm that specializes in full-service marketing, advertising, and physician communications within pharmaceutical, medical device, and specialty biotechnology industries.


Principal Didi Discar has been named to the inaugural class of Medical Marketing & Media’s Hall of Femme

Principal Didi Discar has been named as a finalist by the San Diego Business Journal for the "Most Admired CEO 2016"

Executive Vice President / CFO Lisa Pecora has been named as a finalist by the San Diego Business Journal as "CFO of the Year 2016"

The Carling Story

Ready for Impact

Didi Discar founded Carling Communications, Inc., in 2010 on a cornerstone principle: It Can Be Done. After 20 successful years on both the client and agency sides of pharmaceutical marketing, Didi knew intimately the challenges faced by those in the field—a constantly shifting marketplace, strict regulations, and vast competition.

Our clients in the pharmaceutical and medical device industry are piloting the course of this ever-changing landscape in order to realize their goals. This is something no one should have to do alone. Carling Communications is your Mission Control—at your back every step of the way, calculating, assessing, building, all to constantly innovate and implement the best strategy.

Under tenured leadership, Carling is an award-winning, full-service agency working with national and global brands in the health care industry. Carling pursues innovation and excellence by acting as an extension of each client’s marketing team—ensuring maximum impact from an extensive offering of state-of-the-art services, brand marketing, tactical execution, and strategic planning.

Whatever the challenge…we’re ready.

It Can Be Done